Mike Jackson, CEO of AutoNation (largest group of U.S. dealers), comments in this interview how the focus of the company is not only in the sale of NV, highly competitive area and with low margins, but also in the UV and after-sales business. Their aim is to attract and retain clients through a growth strategy at national level, the investment in a digital platform and the creation of a strong brand that links all its services. With regards to online direct sales, he does not consider them as a real threat.



29th October 2017