Harald Krueger, CEO of BMW Group, is waging a technology race to establish supremacy with electric and autonomous vehicles

(From Automotive News)

BMW’s Number One > Next strategy that will take it through 2025 is shifting its culture and pushing the automaker into new areas. These include artificial intelligence, self-driving cars and an increased number of plug-in and electric models.

Here this month, at the last of BMW’s four events celebrating its 100-year anniversary, Krueger underlined that “our company has always driven progress in the industry through its technical innovations.”

“Now, a new era of individual mobility is about to begin.”

Krueger, 51, who became CEO in May 2015, said the four key elements of BMW’s new strategy are: automated, connected, electrified and shared.

BMW next strategy