Super Group expands UK presence with Essex Auto Group acquisition

South Africa-based Super Group has acquired Essex Auto Group in a deal which will see it add to its existing Allen Ford network of dealerships for an undisclosed fee.

Essex Auto Group staff were informed of the deal in a meeting with management at the group’s Dunton headquarters on Monday night and Super Group’s chief financial officer, Colin Brown, has now confirmed the details in an interview with AM.

The acquisition includes the entire Essex Auto Group, which is made up of five Ford franchises (Southend, Rayleigh, Thurrock Lakeside, Billericay and Basildon head office), Kia sites in Southend and Thurrock Lakeside and Fiat and Mazda in Southend.

The acquisition, completed with final exchanges yesterday, sees Super Group’s UK concern rise to a total of 18 Ford sites and doubles the size of its Kia (2) and Fiat (2) representation.

Super Group Expands